Build hype before the listing hits MLS.
A 7-day pre-launch campaign that gets buyers watching, saving, and calling before day one. Especially powerful in Napa, Benicia, and Walnut Creek where buyers already monitor specific neighborhoods.
Most listings open cold. Yours doesn’t have to.
A properly hyped Coming Soon listing gets 30–50% more first-weekend showings and frequently sells over asking. But hyping it takes five social posts, an email sequence, a Nextdoor play, and a broker-to-broker preview — all in the seven days before you’re supposed to be prepping the open house. Most agents skip the build-up entirely; the ones who don’t are the ones consistently selling over list.
Every detail considered.
Day 1–7 drip calendar
Teaser graphic → neighborhood reveal → exterior teaser → "tomorrow" countdown → launch. Every asset designed and scheduled.
5 IG posts + 7 stories
Built from your shoot, or ours. Matched to your personal-brand typography and color if you have one.
Email teaser sequence
Three emails to your SOI — announcement, preview, and "doors open tomorrow" — pre-loaded in your CRM, ready to send.
Nextdoor + broker preview
Neighborhood-specific Nextdoor post on Day 3, plus a broker-to-broker email on Day 5 to get agents watching for their buyers.
From start to finished.
A clean, low-friction process. Most steps take minutes; we do the heavy lifting in the background.
-
01
Tell us your MLS date
Ideal lead time is 7 days, but we can compress to 4 if needed. Photos and basic listing info up front.
-
02
We build the campaign
All assets designed and scheduled. You see a preview link to approve or request tweaks.
-
03
Drip launches automatically
Posts, stories, and emails fire on their scheduled days. You just answer the DMs.
-
04
Hand off on launch day
Day-7 launch post goes live the moment MLS flips. You take the first-weekend showings.
Buyers buy before they tour.
In Bay Area neighborhoods where homes pend in 7–14 days, the agents winning multiple offers are the ones building anticipation before the MLS counter starts. A Coming Soon campaign is the cheapest way to manufacture that pressure — you spend $395 to compress what would otherwise be a slow first weekend into a flooded opening day.
Transparent. Right-sized.
Standalone
per listing
- Full 7-day campaign
- All assets designed + scheduled
- Approval preview before launch
Bundled
with any NS Visuals shoot
- Photos from your shoot auto-used
- Same full campaign
- Save $100 vs. standalone
Rush
4-day compressed schedule
- Adds to standalone or bundle
- Same asset count
- Subject to availability
Common questions.
What if the listing goes live earlier than planned?
We can compress up to 4 days with the rush add-on. Less than 4 days and we’d suggest our one-off social post service instead.
Can I use my own photos?
Yes. Any photos you have rights to. If you bundle with an NS Visuals shoot, we pull from there automatically.
Does this require a minimum social following?
No. A huge chunk of the reach comes from targeted Nextdoor + broker preview, not your IG count. Even agents with under 500 followers see results.